SEO in .tel

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a domain or website from search engines via "natural" ("organic" or "algorithmic") search results. As a result, search engines return links to that domain or website higher up the search rankings, thus enabling those searching for relevant resources to discover it more easily.

All .tel domains are "search engine optimized" insofar as a .tel domain pushes you to publish valuable, structured information in it, which is of great relevance to search engines. Here are a few simple yet unique SEO features that a .tel domain provides over other types of top level domains:

• No HTML coding or webmaster knowledge required
• Machine-readable structured content
• Increased relevance and authoritative data source
• Standard source of contact information for directory listings
• Continuous re-indexing
• Structured layout for multi-faceted hierarchy of info
• Localization for geo-based searches

With these assets, a .tel domain owner can create an SEO strategy and develop a .tel domain into a highly-ranked, useful resource which complements traditional websites. Any domain, a .tel or a traditional one, can get to the top of the results table. Here are a few recommendations on how to make this happen:

• Determine the target group for your .tel and the type of query they are going to have
• Populate your .tel with relevant information
• Do not try to cheat, work out a strategy instead
• Make your .tel interesting for visitors to generate inbound links.
• Update and add information often.
• Use your .tel and make it your contact hub.

To re-iterate, you have fantastic instruments at your disposal, but you also need to work on your .tel to optimize it for search engines. As .tel domains grow in popularity and become widely adopted, search engines will become more aware of this new extension, and will provide more sophisticated ways of indexing these domains.